Mixer-Same Grind. Different zone.

AD: Yunxuan Wu
CW: Lucas Lay

Imagine the growth U.S. live streamers would have by appealing to China,
the most populous country and largest gaming market by revenue (as of 2019).
All they have to do is get up earlier to get the views.

E3 Announcment

Tech press will break the news about Chinese viewers earning
5x the Sparks (Mixer’s in-platform currency, no purchase necessary)
and more just for tuning in to U.S. streams.

Morning Messages

On social, we’ll teach U.S. streamers Chinese gaming phrases to connect with their new audience.

#MorningMixer Challenge 

Because commitment is key to live style changes, we’ll challenge them
to say the morning phrases on stream for 30 days straight. Clips or it didn’t happen.

New Skills

Viewers will redeem Sparks for new Skills (stickers) of a popular Chinese meme with English words,
featuring a familiar streamer’s face to spam in chat.

Mixer + McDonald’s = McMixer

With enough Sparks, order McDonald’s delivery without leaving the streams.

Bonus Content

Spikes in viewers will trigger Bonus Boxes to appear on-screen,
where streamers can win more food, Embers (in-platform currency with cash value), and Microsoft game/stream equipment.
The best part will be seeing live reactions on stream and in real time.